10 YouTube Beauty Gurus to Follow

The Beauty Guru community on YouTube is big and it might be hard to figure out who to watch and is worth your time. There are social circles in the Beauty scene and I, as you might be able to notice, follow one of them in particular. ┬áThese are my top ten to watch. 10. … Continue reading 10 YouTube Beauty Gurus to Follow

Spotlight on Earned Media: Tati of GlamLifeGuru and Bath and Body Works

Bath and Body Works, by nature of being a popular shop in the American Beauty Guru scene is a popular brand earning media from Beauty Gurus. In this video Tati reviews two hair products that got some screen time in a previous haul video, one of which, the texturizing spray, Tati raves about. While she … Continue reading Spotlight on Earned Media: Tati of GlamLifeGuru and Bath and Body Works

Why Empties Videos Are The Best Kind of Beauty Video

Empties videos like the one inserted here are the most telling of the Beauty on YouTube videos. I suppose a close runner up is the Whats In My Purse video. Unlike hauls, first impressions, tutorials, and monthly favorites Empties videos have some evidence of statements made. Empties videos are the result of Beauty Gurus spending … Continue reading Why Empties Videos Are The Best Kind of Beauty Video

“Hip Hop Shopping Spree” and Miley Cyrus in “23”

The CDZA had a very witty video chronicling product mentions in a smattering of hip-hop songs. I wonder if every time a musician mentions a product, someone associated with that product gets paid. Doubtful. I was reminded of this because I just saw the Mike WiLL Made It, Wiz Khalifa and Miley Cyrus video for … Continue reading “Hip Hop Shopping Spree” and Miley Cyrus in “23”

Will It Blend? Blendtec Blenders Killing It on YouTube

Talk about excellent, native to YouTube advertising! Blendtec has one of my favorite online strategies of all time. Stemming from the desire to film a commercial on the cheap with a blender designed to handle stresses beyond the average kitchen, the “Will It Blend?” videos manage to maintain relevance and attain notoriety. The videos are … Continue reading Will It Blend? Blendtec Blenders Killing It on YouTube

The Buying Power of Authenticity in an Age of Personal Metrics

With Internet culture comes the constant battle between remaining authentic and being sustainable. Brands are starting to understand what it means to be authentic online, but individuals have long understood this concept. With the prevalence of personal metrics and understanding the raw data behind one’s own life, authenticity gets complicated by not only clout, but … Continue reading The Buying Power of Authenticity in an Age of Personal Metrics

Why I Didn’t Go To The Ramen Festival In Torrance

When you are a fan of something there comes a point where you might need to pick your battles and draw a line for how far you area actually really willing to go for your fandom. Confession. I am a foodie. I also love ramen. I spend enough time at conventions and festivals to know … Continue reading Why I Didn’t Go To The Ramen Festival In Torrance