About

I am a Los Angeles based fanthropologist. You are likely to encounter commentary on a variety of media related issues including: brands, online fan communities, the shrinking gap between production and consumption, themed spaces, and subcultures large and small.

I answer big questions about how to build and sustain fandom for brands and media companies through qualitative and quantitative research methodologies. I help humanize audiences, and incorporate that element into brand strategy in order to bring companies into authentic communication online.

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