Traditional media conglomerates and film studios, in particular, are suffering from a changing media landscape. As audiences, we are constantly asking for more from our content producers. Online video, social media, and influencer culture have done a lot to shape expectations that audiences should be seen, heard, respected, and served. Content producers know they need … Continue reading ORG structure is the enemy of fandoms
There is so much chatter about YouTube Red, the walling off of access to content, the strong-arming of creators into business models they might not like, the implications on subscription services on audiences etc. I am still forming opinions on this, and have been talking to everyone I can to solidify my thoughts. I think … Continue reading More Thoughts on YouTube Red.. And A Link Dump
Is YouTube Red good or bad for the democratization of content? Will it help small creators? Will it radically shift the branded content space? How do we now think about success on YouTube? How does it change the way advertisers interact in the space? I think YouTube Red is likely both good and bad for the … Continue reading Some of the Questions YouTube Red Poses
Bear with me now on what sounds like something totally jargon-y for a moment. Source: Commercialization Consent Thresholds — Medium
My experiences and link dump of coverage from my keynote at YouPIX Con in Sao Paulo Brazil.
It the wake of Coachella, which I must admit I don’t go to, nor have any interest in going to, there have been posts in backlash about how it has become a “scene” and has strayed from its original roots. This has been an ongoing complaint for comic book fans at San Diego Comic Con … Continue reading Get Out Of My Subculture, You Tourist!