With Internet culture comes the constant battle between remaining authentic and being sustainable. Brands are starting to understand what it means to be authentic online, but individuals have long understood this concept. With the prevalence of personal metrics and understanding the raw data behind one’s own life, authenticity gets complicated by not only clout, but … Continue reading The Buying Power of Authenticity in an Age of Personal Metrics
Businesses always wonder about the value of a Like versus a Share. Each of these actions has different meaning. We can look to how people choose one of these things when curating content for their own lives and personal brands. In a conversation with a friend of mine about re-starting my blog, he said he … Continue reading Likes vs Shares: Supporting the Messenger or the Message?