Luvocracy: Curation, Consumption, and Community

Tati (GlamLifeGuru) had mentioned Luvocracy a few videos back. Since I trust her taste, but not her transparency with regards to alternative revenue streams off of YouTube, I wrote it off. But as things spread on YouTube, because really you only need one Beauty Guru per social circle to like something before the whole group…

Cronuts

I recently found out about a bakery down the street from where I work that sells a variant of cronuts. I had been reading about the cronut craze in New York and was itching to try one. I tried the vanilla a few weeks ago and went back for the Nutella today. The Nutella one…

10 YouTube Beauty Gurus to Follow

The Beauty Guru community on YouTube is big and it might be hard to figure out who to watch and is worth your time. There are social circles in the Beauty scene and I, as you might be able to notice, follow one of them in particular.  These are my top ten to watch. 10….

Why Empties Videos Are The Best Kind of Beauty Video

Empties videos like the one inserted here are the most telling of the Beauty on YouTube videos. I suppose a close runner up is the Whats In My Purse video. Unlike hauls, first impressions, tutorials, and monthly favorites Empties videos have some evidence of statements made. Empties videos are the result of Beauty Gurus spending…

“Hip Hop Shopping Spree” and Miley Cyrus in “23”

The CDZA had a very witty video chronicling product mentions in a smattering of hip-hop songs. I wonder if every time a musician mentions a product, someone associated with that product gets paid. Doubtful. I was reminded of this because I just saw the Mike WiLL Made It, Wiz Khalifa and Miley Cyrus video for…

Will It Blend? Blendtec Blenders Killing It on YouTube

Talk about excellent, native to YouTube advertising! Blendtec has one of my favorite online strategies of all time. Stemming from the desire to film a commercial on the cheap with a blender designed to handle stresses beyond the average kitchen, the “Will It Blend?” videos manage to maintain relevance and attain notoriety. The videos are…

The Buying Power of Authenticity in an Age of Personal Metrics

With Internet culture comes the constant battle between remaining authentic and being sustainable. Brands are starting to understand what it means to be authentic online, but individuals have long understood this concept. With the prevalence of personal metrics and understanding the raw data behind one’s own life, authenticity gets complicated by not only clout, but…

Why I Didn’t Go To The Ramen Festival In Torrance

When you are a fan of something there comes a point where you might need to pick your battles and draw a line for how far you area actually really willing to go for your fandom. Confession. I am a foodie. I also love ramen. I spend enough time at conventions and festivals to know…

What Is With the Generational Angst Online?

Lets take a look at this video. It is clearly a comedic piece made by Millennials looking to help re-brand our generation, and more likely try to launch some comedy careers, but lets not dwell on that part. The video emphasizes the responsibility our parents generation had on present day circumstances of Generation Y. It…

Likes vs Shares: Supporting the Messenger or the Message?

Businesses always wonder about the value of a Like versus a Share. Each of these actions has different meaning. We can look to how people choose one of these things when curating content for their own lives and personal brands. In a conversation with a friend of mine about re-starting my blog, he said he…